Discover the 6 yearnings and 5 life dimensions that make you irreplaceable—not because of what you produce, but because of who you are.
The book I wish existed when I started questioning everything.
But that's not what keeps you up at night.
What keeps you up is the deeper question:
"If a machine can do what I do—faster, cheaper, better—who am I?"
You've built your identity around your work. Your expertise. Your contribution.
And now you're watching it become... optional.
You're not alone. Millions of people are facing the same quiet crisis.
I'm Guru.
I run AI Think School—teaching people to build with artificial intelligence.
And I also wrote this book.
Because I realized something uncomfortable:
I was building the disruption AND living through the identity crisis it creates.
My dad saw this coming—not as distant prophecy, but as urgent reality. This book is dedicated to him.
IKIGAI 2.0 is how I reconciled both sides. And it's the framework I wish someone had given me.
The psychological needs no AI can experience—belonging, coherence, orientation, feeling, self-directed meaning, and competence.
Five life dimensions where your yearnings bloom: Connection, Contribution, Cultivation, Creation, and Contemplation.
Daily micro-practices that shift your life from productivity-driven to meaning-driven.
This book won't teach you to compete with machines.
It will help you remember what makes you human.
Clarity on what actually gives your life meaning
A framework for organizing life around purpose, not productivity
Daily practices that take 5 minutes and shift everything
Freedom from the anxiety of being "replaced"
Your Ikigai Flower mapped and ready to guide your next decade
Why this is a meaning crisis, not a job crisis
The psychological needs that make you human
The 5-petal framework for irreplaceable living
Daily practices + the 30-day experiment
Building a sustainable philosophy for decades
Self-assessments, exercises, and transformation stories
Discover where you're thriving and starving with this 10-minute diagnostic
FREEInteractive tool that creates your personalized flower profile
FREEPrintable tracker + daily prompts to transform your life
FREE15-minute walkthrough of the core concepts by the author
FREETotal Bonus Value: ₹2,500+
"I was a data analyst watching AI replicate my work. This book didn't tell me to 'upskill.' It told me to remember who I am. That changed everything."
"Finally—someone talking about the MEANING crisis, not just the job crisis. This should be required reading for every professional."
"I bought 20 copies for my leadership team. We're all anxious about AI. This gave us a framework to talk about what really matters."
No. This is the opposite. It's about finding meaning BEYOND productivity—what to do when machines can out-produce you.
Great! This book is also for anyone asking: "Is there more to life than work?" The framework applies whether AI is your trigger or not.
It might—but that's not the point. This is about building a life worth living, not just a career worth having. (Though people who find meaning tend to contribute more value anyway.)
The Western "ikigai Venn diagram" is a made-up career formula. This book returns to authentic Japanese philosophy and adapts it for the AI age—focusing on irreplaceable human value, not what you can be paid for.
AI will keep getting better.
It will write, analyze, create, and optimize faster than you ever could.
So the question isn't: "How do I compete?"
The question is:
"Who am I when I'm not my job?"
IKIGAI 2.0 helps you answer that.
Meaning Beyond Work in the AI Age
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